Overview

Paid media specialist focused on profitable, scalable acquisition.

Turning ad spend into predictable revenue across DTC & B2B.

I design and manage full-funnel programs across Meta, Google, LinkedIn, Programmatic Ads, Amazon and more—grounded in creative testing, clean measurement, and business outcomes, not just platform metrics.

Managed $1M+ per month in ad spend DTC & B2B experience Performance & strategy

Book Discovery Call → View Selected Work

Partners

A selection of ad platforms and tools I’ve partnered with

Snapshot

Performance marketer focused on turning paid social and search into predictable revenue. Experience across B2C, B2B, and eCommerce, from early-stage startups to scaled brands.

Core Skills

Industries

Selected Work

Selected Projects

A sample of campaigns I've led or supported—spanning DTC, lead gen, and multi-channel programs across Meta, Google, and more. Additional details and samples are available upon request.

DTC Marketplace Meta & Google Full-funnel

Scaling a DTC marketplace (food & beverage retail) with profitable growth

Paid social & search · Acquisition & retention

Improved performance while scaling spend by focusing on creative, funnel structure, and signal quality.

Re-structured campaigns to align with higher-intent segments and clean audience signals.
Ran creative testing focused on value props, social proof, and frictionless UX.
Partnered with internal teams on landing page clarity, offer positioning, and user journey.

B2B SaaS LinkedIn & Meta Lead Gen

Driving qualified B2B pipeline (software tech company) with paid social

Full-funnel lead gen · Content + demo motions

Built always-on programs that blended content, retargeting, and high-intent offers to improve lead quality and sales alignment.

Structured campaigns around ICP-aligned audiences with clear conversion paths.
Layered in nurture and retargeting sequences to warm up colder top-of-funnel leads.
Collaborated with sales on qualification criteria and feedback loops.

E-commerce Meta Ads Creative Testing

Creative-led optimization for paid social (destination management company)

Meta creative testing · A/B frameworks

Used structured testing to isolate winning narratives, angles, and formats that drove stronger ROAS and more efficient CPAs.

Tested hooks, formats, and offer framings systematically across ad sets.
Identified themes that resonated across audiences, feeding back into evergreen campaigns.
Used learnings to inform landing page messaging and email flows.

Multi-channel Strategy Analytics

Building a resilient acquisition engine (mental health care platform)

Cross-channel strategy · Measurement & reporting

Helped teams move from channel-by-channel thinking to a coherent growth system tied to business metrics.

Clarified KPI hierarchy between platform metrics, MQLs, opportunities, and revenue.
Set up regular performance reviews with clear learnings and next steps.
Partnered with stakeholders to align budgets with goals and seasonality.

Experience

DTC & B2B Experience

I work across both consumer and B2B motions, adapting creative, offers, and funnel structure to how people actually buy in each context.

DTC & eCommerce

Driving profitable growth for consumer brands

Meta, Google, TikTok · CAC, MER, LTV-conscious scaling

Full-funnel structures that balance prospecting, retargeting, and retention.
Creative testing loops tied to actual conversions, not just CTR.
Partnering with teams on landing pages, offers, and AOV/LTV levers.

B2B & Lead Gen

Building pipelines, not just leads

LinkedIn, Meta, search · Demand gen & direct response

Programs that mix content, retargeting, and high-intent offers.
Lead quality focus with tight feedback loops from sales.
Measurement frameworks aligned with opportunity and revenue, not just MQL volume.

Social Proof

What others have said

A few words from people I've worked with. Full testimonials available on LinkedIn.

"Dave is an absolute joy to work with. He has a knack for finding strategic opportunities that others miss and backs it up with strong execution. He cares deeply about the performance of his accounts and the partnerships he builds. Any team would be lucky to have him."

TJ Chen

Beauty Industry Group, SLC, Utah

"Working with Dave has been a great experience. He brings a blend of strategic thinking and hands-on execution, and he’s always focused on what will actually move the needle for the business. He’s collaborative, thoughtful, and easy to work with."

Kelly Mulligan

Beauty Industry Group, SLC, Utah

"Dave is a digital advertising expert passionate about solving hard problems. His subject matter expertise around performance marketing is best-in-class, and he is always identifying new solutions and improvements to any substantive paid ads program. What I appreciate about Dave the most is his relentless energy in creative problem solving - he is quick to brainstorm new ideas and think about how to put them in place. Dave would be a great asset to any digital ads or paid media team."

Taimour Azizuddin

Draft.co (fka Contentfly)

"Dave gets my strongest recommendation. His work ethic, attention to detail & in-depth knowledge base around every single aspect of paid advertising is exceptional. We brought Dave in to take over an entire agency's workload managing mid 6-figure advertising dollars and we didn't miss a beat. He's a one man machine."

Naeem Talukdar

Moonvalley

"Dave helped us with paid digital advertising during the holiday season. His deep expertise in this area was a huge asset. He flawlessly executed our campaigns, provided detailed reporting, and frequently gave suggestions for future optimization. It was a joy to work with him and I hope we can collaboration on more projects in the future!"

Krista Maloney

San Francisco SPCA

Background

About & Approach

I've worked across a mix of brands and business models, with a throughline of making paid channels more accountable to real business outcomes. I care less about vanity metrics and more about clarity: what are we trying to achieve, what levers do we have, and how do we know what's actually working.

In practice, that looks like structured testing, clean measurement, and tight communication with stakeholders. I enjoy collaborating with founders, marketing teams, and sales to turn performance insights into better strategy and creative.

Education

Business & marketing-focused background with hands-on performance experience.

How I work

→ Clear goals and constraints upfront (targets, timelines, guardrails).
→ Regular, honest performance reviews with concrete next steps.
→ Collaborative approach with creative, product, and sales teams.

Next Steps

Contact

Interested in working together or want a second set of eyes on your current programs, including a free audit of your existing setup?

✉️ Email Dave 🔗 Connect on LinkedIn Book Discovery Call →